Database Management

Vision’s Database Management service, inherent in the unique selling proposition of Vision AMS, propels Vision Service Group past its competitors. A Data Warehousing Institute study found that contact data changes at the rate of 2% to 3% a month. Consequently, a database that is accurate today will be somewhere between 25% and 36% out-of-date within a year.

We manage customer databases for our clients by:

• scrubbing lists
• eliminating duplicate entries
• integrating digital variable data into marketing pieces
• utilizing C.A.S.S. and N.C.O.A certifications (which compare United States Postal Service registered addresses with customer databases, correcting as needed)
• conducting fine detail work to ensure rapid turnaround time of marketing pieces.

By providing these database management services, Vision assists the client in performing accurate, on-demand 1:1 marketing.