Visual Guidelines Strategy

With a Visual Guidelines Strategy, we are building a recognizable brand and image for our client. This process will produce the standard that all marketing materials produced for our client will be held to. This will include, but not be limited to: newspaper ads, web-site, brochures, business cards, etc. Once this foundation is set, designing essentials will go much smoother and quicker and all elements are guaranteed to maintain the recognizable brand.

Creation of a complete Visual Guidelines Strategy includes:

• A color palette based on primary colors will be produced with secondary and tertiary colors included as well.
• A font palette based on a primary font with complementary subheadings, paragraph, callouts, sizes, etc.
• Visual elements including any shapes and direction on how they are implemented to achieve a recognizable brand image.
• Includes graphic images that will be utilized in various marketing materials and strategies.